Exolum has developed its own model based on 3 key methodologies for innovation: Design Thinking, Lean Testing and Growth Hacking which we apply in 3 different phases throughout each project.
Our unique model -
The first step is to walk in the user’s shoes, understanding their real needs of the people who will use our product or service. Only when you design a project using real user experience can its success be assured.
Exolum won’t wait for projects to reach their advance stage to put it to the test. With a 100% Lean spirit, we define and systemise project validation processes, testing the business model from the first moment to avoid miscalculations in terms of time and investment.
In the third stage we implement marketing techniques, creative focus and extensive analytic thinking to define and track KPIs with the required metrics to reach exponential growth.